Author: manish

Home Use Testing (HUT): Understanding Products in Real-Life Environments

A user testing a flat mop during a Home Use Test

17/07/2026 No Comments

Focus Group Discussions (FGDs) and In-depth Interviews: Keys to D2C Success

In today’s competitive Direct-to-Consumer (D2C) market, understanding customers deeply is crucial. D2C brands sell directly

02/07/2026 No Comments

How Qrious Consultants Recruited 20 Niche Coffee Consumers in Bangalore in Just 2 Days

Discover how Qrious Consultants recruited 20 hard‑to-find niche coffee consumers in Bangalore in just 2 days using smart targeting, agile outreach, and streamlined screening—delivering high-quality participants for impactful research.

18/06/2026 No Comments

Customer journey mapping for Startups

How every startup needs to map it’s customer journey to build successful products Last week,

02/06/2026 1 Comment

Field research interview in rural India for loan impact assessment

Field Research Case Study – Rural India

A field research case study from rural India showing how on-ground interviews, borrower narratives, and mixed-methods research helped a global finance brand understand the real social and economic impact of its loan programs beyond dashboard metrics.

29/05/2026 No Comments

Hi, jenny Loral

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor dolore magna aliqua.